Project Potential
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Project Potential
We aim to prevent the onset of aggression issues that commonly pop up in adulthood but we cover basic manners, potty training, chewing and biting too. If you or your dog are scared of each other we can help. We can also teach your pet not only to cooperatively participate in their own grooming care and to enjoy it as well. To reclaim your house now: We'll cover potty training, redirect all the puppy biting and chewing, wear off some of that excess puppy energy, and teach your pup her basic obedience manners.

To enjoy a great dog tomorrow: We'll guide your puppy through a detailed, strategic socialization plan designed to deliver an unflappably calm, social adult dog you can enjoy at home and take anywhere. For peace of mind: We handle all the puppy training "shoulds" for you, using only positive methods, so you know your puppy is getting the best possible start in life, no matter how busy you are.

For convenience: Our all-inclusive service covers pick-ups and drop-offs and all the training and socialization in between, with two transfer training sessions to teach you what you need to know about your new well behaved puppy.
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Project Potential owner and aggression expert Tovah Riester is a graduate of Jean Donaldson's Academy for Dog Trainers, the most highly regarded and rigorous school available for dog trainers.
She is also a graduate of Pat Miller's Reactive Rover workshop, has achieved Fear Free certification, and is a member of the Pet Professional Guild.
Tovah holds a Bachelor's degree in Business Administration with a minor in Spanish, and continues to pursue Spanish fluency.
She is particularly interested in and actively studies cognitive development in dogs as part of her commitment to behavior problem prevention.
It is much easier to prevent fear in puppies before it has a chance to develop as they age.
Dog training is an unregulated, messy industry with tons of misinformation.
We only use scientifically proven methods to prevent or alleviate fear to therefore reduce aggression.
Growling, snarling and snapping serve as warning signs when a dog is scared.
It is as if the dog is trying to say, You scare me, please don't come any closer.
I'd rather not have an interaction with you, go away.
Dogs will often bite if their request for distance by growling, snarling and snapping is ignored.
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